Race Sponsorship Facts & Figures

Why Choose Race Sponsorship?

The range of companies which are involved in horseracing reflects the breadth of the audience which can be reached through race sponsorship.

Horseracing is a major televised sport with extensive coverage - second only to football in sports coverage on terrestrial television - in 2001 729 live races were shown on National television and 395 live races shown on Sky. Both BBC radio and commercial radio stations allocate airtime to racing and associated promotions.

National newspapers (broadsheets and tabloids) devote significant space to racing and regional papers are always keen to become involved in local promotions. Racing is the only sport to boast a national daily newspaper - The Racing Post, through which significant exposure of your company can be gained.

In addition, racing attracts large audiences both on course and via Satellite into nearly 9,000 betting shops. On-course publicity (brand awareness through banners and flags around the racecourse and race programme advertising, not to mention public address system announcements), leave racegoers and TV audiences in no doubt as to the identity of the race sponsor.

Facts and Figures

Horseracing is the third most televised sport on terrestrial tv after football and motorsports (the latter with the majority of coverage on C5) - accounting for 8% of the total sports coverage on terrestrial TV, 7% of sports coverage on BBC and 25% of sports coverage on Channel 4
Cumulative domestic terrestrial TV audiences for horseracing reach 400 million annually, rising to nearly 700 million when including attheraces, The Winning Post and betting shop audiences
Horseracing has a dedicated TV channel - attheraces - which is part of the basic Sky package, and most evening racing and Sunday racing is shown live on The Winning Post which is featured on Sky Sports
Satellite Information Services (SIS) attracts an average mid week daily audience of 750,000 in nearly 9,000 betting shops across Britain . On Saturdays and high profile racedays this rises to 1.3 million
5.5 million visits were made to racecourses in Great Britain in 2002 - the highest number of visits since 1959
43% of racegoers are under 34
Nearly 40% of racegoers are female
In 2002 Race Sponsorship contributed £16.3 million towards prize money in Great Britain - the figure has nearly doubled over the last 10 years
Horseracing in Britain offers over £100m total prize money in 2003
There are over 9,000 active racehorse owners and around 13,000 horses in training in Britain

To discuss any of the above opportunities at Hereford Racecourse please contact Katie Stephens, General Manager on 01432 273560 or kstephens@hereford-racecourse.co.uk

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