Race Sponsorship

Race Sponsorship - Make Your Name Known

First Race: 2.20pm - The "Promote My Company" Handicap Hurdle

Race sponsorship is one of the best value and most effective methods to promote your business or product in the sporting arena.

The media coverage and extensive audience exposure which can be achieved by sponsoring a race at Hereford offers a unique and exciting element to your marketing mix. The added dimension of your guests being able to take part in the event is an exclusive and memorable occasion which also presents various PR opportunities.

Why choose Race Sponsorship and Facts & Figures >

Owning a specific race or sponsoring a series of races enables you to maximise the sponsorship value and the flexibility and variety of opportunities at Hereford allow you to tailor your marketing to meet specific objectives.

Race sponsorship packages include:

Race title – promote your company or product eg. ‘Your company name’ Steeple Chase
Media exposure – coverage in local and national press, sporting press and radio.
TV audience – live coverage on the ‘attheraces’ channel (available to 6.1 million Sky subscribers on Channel 418 and 1.25 million NTL customers on Channel 908). Viewing demographic profile 35% ABC1 + 80% Male. National and local newspaper coverage to approximately 250,000
Live coverage to a potential 1 million viewers in the UK’s 9,000 betting shops.
BBC televised races also available, attracting an additional audience of up to 1.5 million
Raceday programme – race title and full page advertisement space
Advertising banners – locations available around the racecourse
Permanent on-course banner sites available
PA announcements and credits on the day broadcasting your message
Promotions – trade stand, promotional team or vehicle, literature distribution
Branding opportunities – Winners’ Enclosure, race programme cover, The Winning Post, saddle cloths, horse rugs
PR opportunities
Invite guests to the Parade Ring to judge the Best Turned Out horse and present the prize
Presentation of a memento to the race winner in the Winners Enclosure
Join the winning connections for a celebratory glass of champagne
Souvenir photograph
An exclusive and memorable occasion for everyone
Opportunity to place your logo or short promotional video on the racecourse televisions

Other Opportunities:

Televised Races: Attheraces
Additional Advertising Opportunities Race: Programme Cover, Winning Post, Number Cloths, Winning Horse's Rug, Naming Rights to a Raceday

Additional Advertising Opportunities >

To discuss any of the above opportunities at Hereford Racecourse please contact Caroline Freiha, Senior Commercial Manager on 01291 622260 or email caroline.freiha@chepstow-racecourse.co.uk

Wye Valley Brewery has been involved with Hereford Racecourse since October 2005. Through our sponsorship arrangement with them we have the ability to raise our profile with thousands of potential customers each year who come from our natural distribution area.

Events including the Wye Valley Brewery Race day and the Beer and Cider Day have been very well received with our existing customers, as we have been able to offer them some great admission packages and offers. As an exercise in building customer loyalty and long term relationships it has been a great success.

We invest time and effort at the Racecourse to ensure things run smoothly, and this is always matched by Holly and her team there who have been helpful and easy to deal with. We look forward to working with them in the future.

Vernon Amor
Managing Director of Wye Valley Brewery

Hereford Racecourse has offered World Bet Exchange (WBX.com) fantastic promotional opportunities to help us establish ourselves in our first year of operation. Through race sponsorship at meetings which receive excellent coverage, I feel sure that WBX will receive excellent exposure towards our target audience. We have received high quality service and exceptional exposure at the sponsored meetings and I can heavily recommend this track for its outstanding value for money.

Iain Turner
Horse Racing and Sponsorship Manager
WBX.com

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