RACE SPONSORSHIP
Race Sponsorship - Make Your Name Known
First Race: 2.20pm - The "Promote My Company" Handicap Hurdle
Race sponsorship is one of the best value and most effective methods to promote your business or product in the sporting arena.
The media coverage and extensive audience exposure which can be achieved by sponsoring a race at Hereford offers a unique and exciting element to your marketing mix. The added dimension of your guests being able to take part in the event is an exclusive and memorable occasion which also presents various PR opportunities.
Owning a specific race or sponsoring a series of races enables you to maximise the sponsorship value and the flexibility and variety of opportunities at Hereford allow you to tailor your marketing to meet specific objectives.
Race sponsorship packages include:
- Race title – promote your company or product eg. ‘Your company name’ Steeple Chase
- Media exposure – coverage in local and national press, sporting press and radio.
TV audience – live coverage on the ‘attheraces’ channel (available to 6.1 million Sky subscribers on Channel 418 and 1.25 million NTL customers on Channel 908). Viewing demographic profile 35% ABC1 + 80% Male. National and local newspaper coverage to approximately 250,000 - Live coverage to a potential 1 million viewers in the UK’s 9,000 betting shops.
BBC televised races also available, attracting an additional audience of up to 1.5 million - Raceday programme – race title and full page advertisement space
- Advertising banners – locations available around the racecourse
- Permanent on-course banner sites available
- PA announcements and credits on the day broadcasting your message
- Promotions – trade stand, promotional team or vehicle, literature distribution
- Branding opportunities – Winners’ Enclosure, race programme cover, The Winning Post, saddle cloths, horse rugs
- PR opportunities
- Invite guests to the Parade Ring to judge the Best Turned Out horse and present the prize
- Presentation of a memento to the race winner in the Winners Enclosure
- Join the winning connections for a celebratory glass of champagne
- Souvenir photograph
- An exclusive and memorable occasion for everyone
- Opportunity to place your logo or short promotional video on the racecourse televisions
Other Opportunities:
- Televised Races: Attheraces
- Additional Advertising Opportunities Race: Programme Cover, Winning Post, Number Cloths, Winning Horse's Rug, Naming Rights to a Raceday
Additional Advertising Opportunities >
To discuss any of the above opportunities at Hereford Racecourse please contact Caroline Freiha, Senior Commercial Manager on 01291 622260 or email caroline.freiha@chepstow-racecourse.co.uk
