ADVERTISING OPPORTUNITIES
A racecourse is a natural amphitheatre and there are countless areas on the racecourse that company branding can appear. The following areas are just a few examples of areas that can be 'branded' up on a raceday.
The Winning Post:
Obviously this is where everyone focuses their attention at the end of a race. People who are in attendance at the course centre on this area throughout the course of the day and we here at Hereford often have seven races on our cards so this is a focal point for much of the day. In addition to this there is the 9000 plus betting shops and 500,000 plus viewers on attheraces who will see this winning post branded up. Another point to consider is that the one section of a race that is replayed is generally the last couple of furlongs on a jumping course. Therefore the advertising on the 'Winning Post' is duplicated throughout and afternoons racing. If you are interested in branding up the winning post at Hereford we will be more than happy to help you.
Permanent Hoardings:
These positions can be occupied by a large board which is branded up with a company logo, contact details and a message if desired.
There are many pitches all the way up the home straight of the course and also on the backs of the fences on the course. If you imagine that we are a jumping course which obviously means that our races are run over distances from 2m up to 3 ½ miles, the horses during a race can come up the straight up to 3 times, therefore the exposure of the hoardings up the straight is vast. Whereas if a sponsored fence was jumped three times in one race, the camera would be focussing on that one particular hoarding three times in the space of approximately 6 minutes. Obviously the advantages of the permanent hoardings extend further than just on a raceday. They can be viewed by all of the people who play on the golf course in the centre of the track. Quite a large audience when you consider that 44,000 rounds of golf are played on the course every year.
To discuss any of the above opportunities at Hereford Racecourse please call 01432 273560.
